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SMB Incubator – Advanced Course

01 Learn how Creative Strategies will work to serve your audiences in the most high–performing creative combinations. 02 Use reporting and best measurement practices to see if your ads are helping your brand meet your business goals in real time 03 Facebook offers several brand safety controls for preventing your ads from running alongside certain types of content. Learn all about brand Safety.

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Course Content

Lesson 1: Targeting 3 Topics | 1 Quiz

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Lesson Content

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Retargeting options

Broad targeting

Targeting best practices

Lesson 2: Creative Strategy 4 Topics | 1 Quiz

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Ad formats & placements

Formats and placements for campaign objectives

Dynamic creatives

Creative best practices

Lesson 3: Meta Advantage + Catalog ads 8 Topics

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Advantage+ Catalog Ads Targeting

Why use an Advantage+ Catalog Ad?

Requirements for Meta Advantage+ Catalog Ads

Pixel requirements for Advantage+ Catalog Ads

How to create Create a Advantage+ Catalog

Create your Advantage+ Catalog Ad: Sales

Create your Advantage+ Catalog Ad: App promotion, Engagement, Leads, and Traffic

Best practices for product recommendations in Advantage + Catalog Ads

Lesson 4: Advantage+ catalog ads for broad audiences (formerly DABA) 2 Topics

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Advantage + Catalog ads for retargeting (DART)

2 DABA Best Practices

Lesson 5: Measurement & Reporting 5 Topics | 1 Quiz

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Conversion Lift

Split A/B testing

Measurement and reporting best practices

Lesson 6: Advertiser controls 4 Topics

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Adjusting charge choices

Adjusting placements

Adjusting audiences

Adjusting budgets

Lesson 7: Scheduling

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Lesson 8: A/B testing 2 Topics

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3 ways to do A/B testing

How to create A/B testing

Lesson 9: Bidding strategies 1 Quiz

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Lesson 10: Ad Delivery 1 Topic

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Delivering relevant ads

Lesson 11: Conversion API 4 Topics | 1 Quiz

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Benefits of the Conversion API

Capi installation

Create personalised instructions (usually completed by advertisers)

Implement the Conversions API (usually completed by developers)

Lesson 12: Brand safety 3 Topics | 1 Quiz

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Inventory Filter

Delivery Report

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