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  • Digital Ad Certificate
    Full time 3 month program
  • Digital Ad Courses
    10-hour on-demand courses
  • 🔥 Digital Marketing & AI Certificate 🔥
    Check our new course

Community

  • Case studies & insights
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Introduction to Google Ad Campaigns

Learn the differences between the types of Google Ads Campaigns. This way you will know how to identify which one aligns more with your goals.

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Start taking your first steps on one of the leading online advertising platforms.
We tell you all about the types of campaigns available on Google, their benefits and general guidelines.

This course does not provide a certificate.

Course Content

Introduction to Google Ads
Search Campaigns: Text Ads in Search Results
Display Campaigns: Image ads on Websites
Video Campaigns: Video Ads on YouTube
Shopping Campaigns: Product Listings on Google
App Campaigns: Promote Your App on Many Channels
Smart Campaigns: Automate Your Campaigns
Performance Max Campaigns: Access All Channels from a Single Campaign with Automated Optimization
Demand Gen
12 Tips for Advertising with Google Ads
Final Quiz 1 Quiz
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Lesson Content
Final Quiz

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