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With Digital Marketing & AI Certificate, you will learn how to use AI to improve your digital marketing campaigns and enhance productivity.
Last updated on June 2025.
Course Content
Welcome, AI Marketer!
Let´s begin
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Unmasking AI: Foundations for the Digital Marketer
Introduction to Artificial Intelligence
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Generative Artificial Intelligence
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Introduction to Digital Marketing
Introduction to Digital Marketing
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Frameworks
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Solid Online Presence
The importance of having an online presence
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Boost your digital product with Artificial Intelligence
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Search Engine Optimization - SEO
Why SEO & AI?
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The Evolution of SEO with AI
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Content creation in Digital Marketing
Successful content strategies
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Enhancing Content Creation with AI
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Paid Media
Get to know the Paid Media Ecosystem
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Strategy and implementation of PPC campaigns
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Analysis, optimization, and PPC campaign reporting
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First Party Data + AI
Introduction to First-Party Data
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Email Marketing automation
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Optimization with AI and Legal Considerations
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Data Analysis
Data Analysis and decision-making with AI
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Tools for entrepeneurs
Strategic entrepreneurship
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Tools and methodologies for growth
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Final Exam
Final Exam
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