Masterclass of Elizabeth Lee Ming

Senior Client Partner Lead on Multiplatform at Aleph Digital

With over 23 years of experience in B2B and B2C marketing across both client and agency sides, Elizabeth currently serves as Senior Client Partner Lead on Multiplatform at Aleph Digital, leading the Sub-Saharan Africa region for Meta and Google. Recognized as Direct Marketer of the Year, she has driven strategies for blue-chip brands across retail, CPG, EdTech, and financial services in South Africa, the UK, and the US, having previously held senior leadership roles at Momentum, TBWA, and Red & Yellow Creative School of Business. A human behavioral scientist at heart, she combines data analytics with consumer psychology to craft high-impact CRM, paid media, and performance strategies that optimize campaign results and accelerate sustainable business growth.