Youtube: Gen AI Creative Hackathon – Masterclass
In this masterclass, you will explore why creative has become the single biggest performance lever in digital advertising, responsible for more than half the sales lift from digital ads and the majority of a campaign's brand impact. Moving past the idea that creative is a matter of taste, this session works through YouTube's ABCD framework: how to attract attention in the opening seconds, land your brand early and often, connect through storytelling that makes people think or feel, and direct viewers toward a specific action.
Masterclass of Shafayat Reza
Industry Lead at Aleph Digital.
With over 10 years of experience, he currently serves as Industry Lead at Aleph, where he manages a client portfolio across the Telco, Fintech, and CPG sectors. Collaborating with leading brands such as Banglalink, bKash, and Unilever, he drives Google Ads adoption and implement tailored digital strategies to support growth and optimize campaign performance. His work includes leading growth initiatives that deliver 20-30% year-over-year revenue increases and conducting 200+ Creative Assessment Tests to enhance campaign ROAS and brand messaging. He has developed expertise in Google Ads strategy, performance optimization, and reporting and analysis. His mission is to enable brands to achieve their digital growth objectives through innovative and data-driven solutions
