As an advertiser, it’s important to know which audiences you’re targeting and which ones are best suited for your goals. Every social network has different types of users and different main activities, and X is no exception.
Being one of the most used platforms in the world, X is a valuable tool for any person or brand who wants to create a campaign on it; but before doing so, you need to know who is on X and how to segment this audience in order to create a more effective, useful and beneficial campaign.