Why Snapchat?

Discover the Power of Snapchat

Snapchat allows users to express themselves and communicate through their camera, with images.

It’s a space in which to connect with friends, free from pressures, through expression.

Snapchat has approximately 280 million daily users across the globe. The statistics show that for many of these users, the application has become their new messaging tool, replacing other platforms, and most users spend at least 30 minutes on Snapchat each day. In the United States, 48% of Snapchat users are between 15 and 25 years of age.

Meet the Snapchat Generation

The Snapchat generation is becoming the most important one for marketing professionals to reach.


​This is an audience whose brand preferences are still forming, they are trying out different products and services they want to interact with and purchase, and they have direct influence on what their family purchases and spends time and money on. They are becoming the next decade’s biggest group of consumers.

Members of Generation Z (the youngest generation) influence purchases in their home.