Why LinkedIn?

LinkedIn is a talent solutions site that also prioritizes content. It’s an unparalleled professional posting platform where users go to learn, share, and get inspired.

Why Advertise on LinkedIn?

LinkedIn’s professional environment is the only place where it’s possible to connect in a precise way with all of the audiences listed here:

• Employees: who will become advocates for your reputation within their networks.
• Customers: who will be vouching for your reputation with their wallets.
• Stakeholders: who will be reacting to your reputation by way of stock prices and policy changes.

LinkedIn’s users are what allow the platform to stand out as an advertising destination, because the data they enter into the platform is up-to-date, precise, and meaningful, enabling access to higher-quality leads.  

Super-precise Segmentation

LinkedIn’s segmentation is different from that of other platforms, because members are incentivized to keep their profile information detailed and up-to-date because it’s what connects them to their contact network, represents their personal branding, and can help connect them with job opportunities. With LinkedIn, you can reach a quality audience composed of influential, executive individuals who are in charge of decision-making within their spheres. 

What information can be found on LinkedIn users on the platform?

Marketing professionals turn to LinkedIn for firsthand user data because it offers precise, accurate information that stands out among the noise of market audience data.