TikTok Community

Thanks to the algorithm implemented on the platform, which stands out for its ability to provide highly personalized content to users, TikTok is considered a community builder. Users can band together to support a shared cause or participate in a challenge that has gone viral. In addition, the platform provides its users with a feeling of belonging. The ability to view, share, use, and add to content made by other users helps to form connections. Studies show that 59% of TikTok users feel like they are part of a community when using the platform.

TikTok’s Audience

TikTok has more than one billion active users each month. This represents 14% of the world’s population. Over 50% of those users are women.

On a different issue, even though there are some elders on TikTok, most users are either teenagers or young adults. Therefore, TikTok’s audience consists primarily of users belonging to Generation Z, and Millennials.

Why Should Brands Be on TikTok?

As we mentioned previously, TikTok has presence in over 150 countries worldwide, and around one billion active users each month. Advertising a brand on TikTok allows you to have a reach without geographical limits, and segment the audience according to your brand’s target audience.

Moreover, as TikTok is constantly growing and it is day to day more established as one of the main social platforms, a raise in the advertising income could be expected over time.