TikTok Ad Formats

TikTok enables various advertising formats to allow advertisers to implement the format that best suits their campaign objective. Getting the product to the right TikTok audience can create a domino effect: the more users engage, share, or respond to the ad using the duet or Stitch options, the more the TikTok algorithm will cue the ad to appear. The platform can also expand your reach by featuring your video on its “For You” page.

Types of TikTok Ads:

In-Feed Ads

This format turns a video on the “For You” page into an ad, while still making it look like organic algorithm content. Users can interact with your ad the same way they would with any other TikTok video by liking, commenting, sharing, or reusing the sound for their content.

Top-View Ads

These ads draw more attention than In-Feed ads. The targeted audience will see these ads at the top of their “For You” page, and these videos can be up to 60 seconds long. By appearing at the top of the page, they have less competition than In-feed videos.

Brand Takeover

The Brand Takeover ad format displays videos in a full-screen format when the user opens the app. These ads, unlike Top-view ads, are not skippable, so users cannot avoid seeing them. Ideally, they should be short — about 5 seconds or less.

Branded Effects

Branded effects allow brands to create video filters that their audience can use when creating content. In this way, users can relate to the brand in a more profound way by using their effects to generate content, whether they are familiar with the brand or not. In addition, if the effect is trending, it can reach beyond the target audience it was intended to reach.