The Democratization of Advertising
The internet itself is a unique tool for freedom of expression and democracy. Anyone with a digital device and the ability to connect to the internet and access social media can consume or produce content, like other people’s opinions, post online about their day-to-day life, or get informed by reading the latest news. On the Internet, we can all participate in the collective conversation.
Social media has revolutionized how people communicate with each other and more importantly from an advertising perspective, organizations, brands, and governments have been able to communicate and reach people directly.
On these platforms, entrepreneurs who are just starting their businesses and looking to make it in the digital world can reach the same audiences with a more accessible budget.
The insertion of advertising into social networks also allowed for an entirely new form of outreach. Interest targeting and segmentation allowed brands to reach their potential customers directly, showing their services to people who they already knew would have a real interest in them.
This is not only advantageous for brands, but also for users, since they receive the products and ads that are interesting for them.
Reach Anywhere in the World!
Social networks not only connected millions of people across global time zones and geographies, but also enabled small businesses to find extensive new markets around the world. No matter where in the world the consumer is, they can access the company’s online presence 24 hours a day without any inconvenience.
Interactive Advertising!
Network advertising allows for a two-way interaction between companies and their audience in a way that was not possible with other formats. The possibility for users to comment and react gives content and marketing managers greater insight and ability to stay up-to-date and socially aware than with other formats.
Similarly, in some specific networks such as X, brands can take advantage of trends, news, or specific information to leverage their communication and enhance their promotion.
Advertising is moving towards more interactive spaces, and exploring formats that are newer, more dynamic, and allow for more originality.
Unique Profitability!
It is also worth saying that digital advertising enables greater profitability than other advertising channels because its execution costs tend to be lower than those of other formats. This makes it possible for anyone to advertise, regardless of whether their company is small or large. It is one of the best ways to advertise on a limited budget and have a measurable impact on your intended audience.
Easy Reporting!
Many platforms also provide easily accessible, downloadable, and reports for anyone evaluating the impact of your ad spend.
Most of the platforms have reports that are easy to read. So, if a user without prior knowledge wants to know the results of their ads, it’s easy to access, read them and understand them.