Snap Audience Insights

Snapchat is Growing Globally

Globally, Snapchat had 238 million daily active users in Q1 of 2020, a 20% increase YoY.

Snapchatters are Actively Engaged

Having conversations with real friends is a frequent behavior.

Snapchat AR Generation

Snapchat’s Augmented Reality Generation is driving new behaviors and values that are changing today’s world: