Slideshow: You can produce an ad using static images and it will play like a video. Slideshow ads are a lower in cost alternative to video production because they let you bring motion to static assets. You can combine multiple images (or videos), text and sound to capture attention and tell a story. Slideshow ads will play on Facebook and Instagram on phones, tablets and computers just like a video.
Collection: Collection pairs a video or photo with four product images. Clicking on this ad leads people to a fullscreen, mobile-only experience showcasing multiple products, which loads within the Facebook app.