Reddit Audiences

Community targeting allows advertisers to reach relevant people in communities that can relate to their brand. 

How Does it Work?

When you target a community, users will see your ad as they navigate across Reddit pages, including Home, Popular, and any other Subreddit. 

• Target Interests: 

With segmentation by interests, advertisers can show their ad to the right audience based on a user’s navigation behavior on the platform. Interest groups and categories broaden reach and scale. 

Segmentation by interest is determined by user behavior and allows advertisers to direct their ads at audiences based on the content and communities they engage with, join, or view on Reddit. 

Advertisers can select from a wide range of interests, such as sports and entertainment, to ensure that their ads reach relevant users. 

Each interest sub-group belongs to a broader interest category. By selecting a category, advertisers can show their ad to all interest groups that fall under its umbrella.