Meta
Meta is a company that offers products which allow millions of people around the world to connect with one another, share ideas, and work together.
It offers incredible advertising services on all of its products, helping amplify the voices of thousands of companies and entrepreneurs looking to grow their business.
Meta’s Most Well-known Products:
Facebook is a place for excellence, where users share moments, comments, thoughts, etc. For companies, it is crucial to be present in this space, given that it allows them to approach people through events, posts, comments, and much more, and gives brands a platform from which they can speak as an individual, expressing their interests, tastes, and choices.
Furthermore, Facebook can be used to manage a sales space from which to market and sell products and services.
Instagram is a platform that allows companies to share photos in the form of stories, which are available to view for a 24-hour period, images that can be posted permanently on the account profile, or long- or short-form videos in the form of reels and live transmissions. Additionally, you can receive and give comments and likes, send and receive private messages, and tag other accounts or topics in photos or via hashtags.
With Instagram business accounts, companies can tell people’s stories in unique and immersive formats, and encourage exploration through a variety of features.
WhatsApp is one of the most popular instant messaging apps in Latin America. These days, many businesses use WhatsApp to communicate with customers from all over the world, and create connections via text messages, voice messages, and video calls.
Messenger
Messenger is Facebook’s direct messaging platform, which up until a while ago was used solely for private conversations. Today, Messenger allows companies to connect with individuals privately and comfortably, facilitating a space for quick and easy customer service.