In addition to rich Demographic Targeting, Matched Audiences helps you engage key accounts, prospects, and customers that matter most to your business with:
Audience Expansion and Lookalike audiences deliver your content to members who are similar to your target audience in their Demographics and Interests. This increases the scale and reach of your campaign by delivering your ad to additional members who may be interested in your content.
When to use Audience Expansion vs Lookalike audiences:
Cookie | Duration | Description |
---|---|---|
Analytics | 11 months | Google Analytics cookies |