Start with the audience on Twitter when you’re launching something new.
Everything new you have to tell is considered a Launch for your audience:
- Brands
- Products
- Features
- Messages
- Promotions
![If you launch and no one talks about it, did you really launch?](https://learn.digitaladexpert.com/wp-content/uploads/2020/09/digitalad-cursos-twitter_Mesa-de-trabajo-1-copia-2-2.png)
People use Twitter to discover what’s new:
![79% like to discover new things. 60% like to be the first to try new things. 53% more likely to be the first to buy new products.](https://learn.digitaladexpert.com/wp-content/uploads/2020/09/digitalad-cursos-twitter-07-2.png)
How do you make your launch worth talking about?
It’s not just the reveal that matters. Today’s leading brands build a phased approach.
![](https://learn.digitaladexpert.com/wp-content/uploads/2020/09/digitalad-cursos-twitter-08-2.png)
Listen
Align existing consumer insight to Twitter’s audience or engage Twitter to find a new audience insight.
![](https://learn.digitaladexpert.com/wp-content/uploads/2020/09/digitalad-cursos-twitter-15-2.png)
Tease
- Create buzz, awareness, and target a pool of influential early engagers.
- Target the most influential users when they are more receptive.
- Leverage content and formats that encourage sharing.
Reveal
- Drive mass awareness of your launch to spark conversation and surge your message to the masses.
- Use mass-reach products to break through and make an outsized impact on a large audience.
Reinforce
- Reinforce your launch message after the reveal to drive preference and maintain buzz to keep your brand top of mind.
- Consider multiple creative strategies to test & learn.
- Re-engage viewers with downstream messaging.
![](https://learn.digitaladexpert.com/wp-content/uploads/2020/09/digitalad-cursos-twitter-13-2.png)
Launch Creative Best Practices
Short and Focused
- Keep promoted videos to 0:15 or less.
- When possible keep tweets < 50 characters.
Strong Visuals
- Use captions and visual cues to get your message across without a sound.
Prominent Branding
- Include clear and persistent branding throughout the ad.
- Your logo should be in the upper left-hand corner.