Why TikTok?

TikTok is the leading destination for short videos shot on mobile devices. It has a wide reach, as it is present in over 150 countries, with over 136 million users in the United States.

Authenticity

According to a Nielsen study with over 8,000 participants, the number one reason users use TikTok is that they believe it to be authentic.

Consisting of videos recorded on cell phone cameras, its content is considered more spontaneous, and users feel that they can be themselves on the platform. According to the study, 64% of users say that they can be authentic on the application, and 56% of them explain that they can share videos there that they would not dare share on another social media platforms.

Most users perceive TikTok as an authentic, genuine, unfiltered, trendsetting platform.

Happiness

Thirty-one percent of users surveyed included “mood boost” as one of the main three reasons they continue to use the application.

Creativity

As a social network consisting of the creation and sharing of videos produced on personal mobile phones, TikTok specializes in developing filters, stickers, audio, and effects that motivate and surprise the user and produce an enjoyable creative experience. Users can record their own sound or use existing audio, implement realistic video filters, and add text to their videos.

TikTok is Unique

Because it encourages spontaneity and authenticity, users believe that they can see content on TikTok that is not available on any other platform. Studies find that 60% of international users say they follow commercial brands on TikTok, and 52% use it to search for products or make purchases on the platform.