Engagement Environment

LinkedIn provides an environment that is conducive to brand ownership and development. When an audience trusts a platform (like they trust LinkedIn), they are more receptive to the brands they “discover” on that platform (through organic and paid content).

Business Insider Intelligence surveyed 1,700 consumers on their perceptions of the primary digital platforms with respect to “legitimacy,” “security,” and “community” in their social media decision-making. LinkedIn was determined “unquestionably the most trustworthy platform.” In the study, Business Insider Intelligence attributed this to the mindset with which consumers interact with different social platforms. Users come to LinkedIn with a professional mindset, to get informed, and advance their professional careers.

The Right Kind of Engagement

LinkedIn members engage with an investment mindset.

Professionals on social media connect with brands that are aligned with what motivates their success.

Mindset-oriented marketing involves understanding how mindsets are divided across platforms and aligning a marketing strategy with its desired result.