We can define digital marketing as marketing actions and strategies carried out via digital channels and media. They can be purely advertorial or also commercial, but are always carried out in a digital space.
In Digital Marketing, you can generate messages aimed at specific segments of people. In other words, you can establish differentiated messages for specific audiences with clear interests, tastes, and consumption habits, speaking to them directly and seeking a specific reaction or action.
Through this process, communication becomes bilateral and interactive, unlike in traditional Marketing. We can receive a direct response from customers, who now have an active role. This enables the creation of relationships and conversations between the company and customers, improving credibility.
In Digital Marketing we have the 4 Cs: Content (created based on select segments), Community (the human connections that are built through the exchange), Connection (updating content for each platform), and Conversation (constant feedback from the client).
Another important aspect of this strategy is that it is more profitable, since we can alter our campaign at any time to achieve better results, without wasting any of the money allocated to the campaign.
In terms of measuring results, Digital Marketing allows businesses to access super-specific metrics. It is 100% measurable since it incorporates tools for calculating the effectiveness and scope of a campaign in real time.
Inbound marketing is a customer-focused strategy. Its first objective is to get to know the audience to which the product or service is directed and understand their needs, to look at how strategies can be adapted to these factors.
Communication is interactive and two-sided. The consumer is the most critical aspect, and all actions are based on them. However, this is not an invasive strategy (at least, it shouldn’t be).