So far, you have learned about how to analyze information, but in a digital advertising job you may also be responsible for reporting this information to others, or putting it all together on a dashboard.
Today, there are many platforms available for creating information dashboards. Some of the best known are Power BI, Tableau, and Google’s DataStudio.
These tools allow you to combine lots of information in one place.
What Is a Dashboard?
A dashboard is an information management tool that allows you to monitor, analyze, and visually display KPIs, metrics, and other pertinent data, to track the status of a campaign or business.
A dashboard is essentially a summary of information that helps companies identify crucial aspects of a campaign or business.
What Should a Dashboard Contain?
- Any KPIs that are relevant to your original goals.
- The idea of a dashboard is that it allows you to obtain the information you are looking for at a glance. Data is presented in the form of graphs and utilizes colorful elements and eye-catching shapes.
- A dashboard is a tool that can help you improve your objectives. It provides necessary information to those responsible for making decisions about how to move forward with a campaign or business plan.
- Up-to-date information. In today’s world, businesses need instant information. A dashboard will allow you to see information in real time.
Why Are Dashboards Important?
- They allow you to measure multiple KPIs and metrics at the same time.
- A good dashboard presents multiple metrics in a straightforward and visually appealing way, so you don’t have to be an analytics expert to understand them. Its value lies in the fact that it is easy to understand.
- A dashboard allows an entire team to be on the same page, with accessible, real-time data.
- A dashboard optimizes the use of time, increasing campaign and company efficiency. Being able to have a centralized panel in which data from different sources is displayed all together automatically cuts down on work times, because it offers an alternative to repeated manual creation of graphs and charts.
Let’s Try It!
Through today’s activity, you will learn how to collect data and review it using Google Analytics. We will be using the Google Merchandise Store Demo Account (click here to enter), on which you will find all the information collected from Google E-commerce that will help you learn.
Let’s move on to the activity.