Masterclass of Tari Pradiani.

Business Head Pinterest at Aleph Group, Inc.

She is a digital leader with over a decade of experience driving growth for multinationals and 100+ emerging brands. As Business Head for Pinterest at Aleph, she leads strategic partnerships and growth within the visual discovery and social commerce ecosystem. Previously, Tari was Industry Lead at TikTok Indonesia, managing brand partnerships for sectors including FMCG, Travel, and Fashion. At Meitu Inc., she rose from Community Manager to Business Development Director, spearheading media strategies for major clients like L’Oréal Group and Tokopedia. A University of Oregon graduate, Tari combines a global perspective with deep expertise in full-funnel marketing, KOL management, and commercial strategy across the Southeast Asian market.