Pixel
The Meta pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website.
You can use the Meta pixel to:
- Make sure that your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
- Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.
- Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them
How to set up Meta pixel
- Go to Events Manager.
- Click Connect data sources and select Web.
- Select Meta pixel and click Connect.
- Add your pixel name.
- Enter your website URL to check for easy setup options.
- Click Continue.