Instagram is a photo and video sharing app. People use Instagram to get inspired, find and explore interests, share passions and create and mantein social connections.
Instagram business accounts can help businesses to tell people their story using unique and immersive formats and spark exploration with features like feed posts, Instagram Stories, Instagram Live, videos and Reels.
Example:
Jamal creates an Instagram business account for Lucky Shrub. On the app, Jamal edits and shares photos and videos of the Lucky Shrub nursery with people who are following the account.
When businesses use Instagram creative tools to build their brands, they can get discovered by new people and strengthen their relationship with existing customers.