DSP Ads

DSP Ads

The Amazon Demand-Side Platform is an advertising platform that lets advertisers buy display and video ad placements both on and off amazon.

Both of these ad types allow you to reach relevant audiences in conjunction with the automated optimization tool. They can direct Amazon customers to a product detail page, a store, a brand’s website, or custom landing page.

With Display ads you can highlight your brand proposition, presenting specific product attributes, or catering to key seasonal events.

 

 

 

 

 

 

 

 

 

 

 

Display ads: 

  • Increase product visibility throughout all stages of the customer’s journey.
  • Feature your own products to cross-sell or encourage up-sell
  • Feature other products within your category to make shoppers aware that you offer an alternative
  • Can be optimized by turning on or off creatives based on performance

 

 

 

 

 

 

Videos Ads: 

  • The storytelling power of video ads helps engage Amazon customers. 
  • Communicate the brand’s value and tell a story
  • Can help you extend the reach of a campaign by engaging, and connecting with your potential customers
  • Are useful to illustrate the benefits and use of products, especially products that need additional visual explanation to show how they work
  • Can be used by entertainment advertisers for trailers or videos 

Amazon DSP creative types

When you choose to leverage Amazon DSP for your display advertising campaigns, you will need to select among several creative types.

Creative types in Amazon DSP include:

  • Display ads with online retail creative
  • Amazon served ads
  • In-app image creatives 
  • Desktop and mobile web image creatives
  • Video creatives
  • Third-party served ads
  • Desktop and mobile web creatives
  • Video creatives
  • In-app creatives

Display ads with e-commerce creative

For advertisers of products that sell on Amazon, display ads with e-commerce creative is the creative type that automatically optimizes to meet your campaign’s goal. The type of e-commerce creative served will be based on Amazon’s programmatic algorithm and a selected optimization goal such as click-through rate, purchase rate, or detail page view rate. 

The creative can include a custom-designed image, or an image created automatically using the product image found on the Amazon detail page.