The Amazon Demand-Side Platform is an advertising platform that lets advertisers buy display and video ad placements both on and off amazon.
Both of these ad types allow you to reach relevant audiences in conjunction with the automated optimization tool. They can direct Amazon customers to a product detail page, a store, a brand’s website, or custom landing page.
With Display ads you can highlight your brand proposition, presenting specific product attributes, or catering to key seasonal events.
Display ads:
Videos Ads:
Amazon DSP creative types
When you choose to leverage Amazon DSP for your display advertising campaigns, you will need to select among several creative types.
Creative types in Amazon DSP include:
Display ads with e-commerce creative
For advertisers of products that sell on Amazon, display ads with e-commerce creative is the creative type that automatically optimizes to meet your campaign’s goal. The type of e-commerce creative served will be based on Amazon’s programmatic algorithm and a selected optimization goal such as click-through rate, purchase rate, or detail page view rate.
The creative can include a custom-designed image, or an image created automatically using the product image found on the Amazon detail page.