Campaign budget optimization

All businesses want to know that they are using their ad dollars most efficiently. That’s why today, we’re introducing campaign budget optimization to give businesses an easier way to manage their ad budgets and ensure optimal results. This tool will be rolling out to advertisers in the coming months.

Using campaign budget optimization, advertisers can set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets.


How it works:

With campaign budget optimization, advertisers allow Facebook to distribute their budget across ad sets to get the best results for their campaign.


In addition to setting a daily or lifetime campaign budget, businesses can set bid caps and spend limits for each ad set.

By distributing more of a budget to the highest performing ad sets, advertisers can maximize the total value of their campaign. Budget optimization works in real time to determine the most effective use of a business’ ad dollars to help lower cost per result and increase return on ad spend.

Campaign budget optimization also saves advertisers time by eliminating the need to manually shift budgets between ad sets.