Masterclass – Decoding the Brand Brain

This masterclass will guide you through practical and advanced techniques to transform raw data into meaningful insights. We will explore essential tools such as pivot tables, lookup functions, dynamic formulas and visualization techniques, along with real-world business cases. By the end of the session, you will have actionable skills to structure, analyze and present data effectively for decision-making.

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Masterclass of Amar Ibrahim.

Country Lead for Indonesia and Malaysia at Aleph Group, Inc.

Now a Country Lead for Indonesia and Malaysia at Aleph Group, Inc., he drives digital advertising success through knowledge-based strategies. Partnering with platforms like X, Spotify, Pinterest, criteo, TikTok and many more, he empowers brands with insights, not just products. As a digital marketing trailblazer, Amar bridges the agency-media divide, transforming how brands connect with audiences.

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