SMB Incubator – Intermediate Course

01 Learn how Campaign budget optimization works. Distributing more of a budget to the highest performing ad sets, advertisers can maximize the total value of their campaign. 02 Create custom or lookalike audiences and show ads to people who already interacted with your business, or maybe they’ve reacted to your Facebook Page posts, purchased products on your website, downloaded your app or visited your shop. 03 Learn how to set up events and measure the actions you care about, like making a purchase, downloading a file or even watching a specific page of your website.