SMB Incubator – Beginner Course

01 Learn how to use the Ads manager. Select the marketing objective, the target audience, ad placements, and ad format when you create an ad. 02 Know the Business Manager Essentials. If you don’t already have a Business Manager account for your Page, here’s how you can create one. 03 Meet the Meta Pixel: Measure the effectiveness of your advertising by understanding the actions that people take on your website.