Youtube: Gen AI Creative Hackathon – Masterclass

In this masterclass, you will explore why creative has become the single biggest performance lever in digital advertising, responsible for more than half the sales lift from digital ads and the majority of a campaign's brand impact. Moving past the idea that creative is a matter of taste, this session works through YouTube's ABCD framework: how to attract attention in the opening seconds, land your brand early and often, connect through storytelling that makes people think or feel, and direct viewers toward a specific action.