Advertising platform selling: crafting the narrative – Masterclass
This masterclass shows how to build narratives for selling an advertising platform, and how the same approach applies across three types: seasonal calendar moments, industry verticals, and audience profile. Moving past feature-focused pitches, this session reveals how to select the right story for any scenario and adapt your approach for both C-level decisions and technical discussions.
Masterclass of Kamal Hossain Raj
Industry Lead, Google Ads at Aleph Digital.
With 10+ years of experience in digital marketing and sales, Kamal currently serves as Industry Lead at Aleph Group, where he manages a client portfolio across the fintech, FMCG, travel and app sectors. Since joining Aleph in 2022, he has built 20+ advertising platform narratives across seasonal events, industry verticals and audience types, and has delivered 200+ sessions for clients and teams. His background is rooted in the Google Ads ecosystem, with hands-on experience across advertising, marketing and sales. He brings that experience to one goal: helping brands reach their digital growth goals through clear, data-driven storytelling.
