Campaign Basics

Campaigns, Ad sets, and Ads

Your ads can be organized on three levels — campaigns, ad sets, and ads.

• At the campaign level, you can select your promotion type. This includes non-music-related promotions (like raising awareness for a business), or music-related promotions (like promoting an artist’s music on Spotify).
• At the ad set level, you can select your ad format, targeting parameters, budget, and schedule. This is also where you can see an overview of your estimated reach, frequency, and budget delivery likelihood.
• At the ad level, you can either upload your audio or video creative content or use our free creative tools and services to create an audio ad from scratch.

Campaigns can contain one or more ad sets, and each ad set can contain a collection of ads.

Duplicating Ad Sets and Ads

You can duplicate your existing ad sets and ads as follows:

• Ad sets can be duplicated within the same campaign, including format, targeting, budget, and schedule details. This can be done by selecting Duplicate from the ad sets tab or ad set overview page.
• Ads can be duplicated within the same ad set, including the audio or video file, companion image, call-to-action, and click-through URL details. This can be done by selecting Duplicate from the ads tab or ad overview page.
• You can also copy the details from your existing ad sets and ads when creating new ones. These details can be copied from ad sets and ads across any of your campaigns. Do this by selecting Copy From Existing when creating a new ad set or ad.

To duplicate an existing ad set or ad, first select the specific campaign or ad set that you want to duplicate the new ad set or ad into. This is denoted by the 1x at the top of the dashboard within each tab.

Note: Spotify Ad Studio doesn’t currently support duplicating ad sets from other campaigns, ads from other ad sets, or entire campaigns. When selecting Copy From Existing, details can be copied from existing ad sets and ads across any of your Ad Studio campaigns.