Why use Snap Ads?

Why use Snap Ads?

For those unfamiliar with Snapchat, the app was founded in 2011 and has reshaped the age of image communication. Arguably, Snapchat acts like a modern, digital, free version of a postcard. A postcard often contains a memorable image, along with a handwritten note, and is sent between recipients over long distances. Snapchat’s goal is to allow users to quickly “take” pictures of people, places, or events, and to be able to send them immediately to the chosen recipient.

The Snapchat generation is 150% more likely to prefer communicating with pictures than words than non-Snapchatters. And 82% of Snapchat users believe they have a personal responsibility to change the world. They are activated and care about the causes.

Snapchat users say that their close friends are 4 times more influential than celebrities or influencers in their purchasing decisions. Friends matter more than anyone. In view of keeping its users’ conversations private, Snapchat offers an option within settings to automatically delete chats once the recipient has read the message, a feature that tends to appeal a lot to millennials and z-generations.

1- Snapchatters

They are a unique, valuable audience that can’t be reached anywhere else:

2 – It’s Power

Active Impressions

Reach is active, not passive! Users are learning & creating, making every Lens impression highly valuable.

Shared with Friends

Empower users to create on behalf of your Brand and share content with their closest Friends – building a community of highly-trusted brand advocates. The power of influence of a friend is higher than any influencer or advertising.

3 – You will be able to Reach your Business Goals with Snapchat

Snapchat Ad products offer you the possibility to reach any marketing funnel goal from awareness and consideration to conversions and responses.

Build Awareness

Educate Snapchatters on your business, brand, app or product.

  • Build brand awareness
  • Introduce potential customers to your brand
  • Showcase new products or services to existing customers or potential customers

Drive Consideration

Encourage Snapchatters to learn more about your products or services.

  • Generate app installs
  • Increase website traffic
  • Drive engagement
  • Generate video views
  • Lead generation

Boost Conversions

Drive Snapchatters to take specific actions on your website or within your app

  • Increase website conversions
  • Drive catalog sales

Please note that the Snap Pixel is required for conversion objectives.