Types of Digital Marketing

Before delving into the type of Digital Marketing that we are going to work on, it is necessary for us to present the main types of digital marketing that exist.

Types of digital marketing:

As we mentioned before, digital marketing is not limited exclusively to social networks, so we bring you a general list of possible strategies:

  • E-mail marketing:

Consists of carrying out communication campaigns through email using databases. These can be newsletters, discounts, invitations to events, etc. It requires visual, written, financial, and long-term design planning.

To fully leverage the benefits of AI in your email marketing campaigns, it’s essential to use specialized software that enables AI functionalities. These technologies simplify campaign creation while amplifying their impact, helping you make smarter and more strategic decisions.

  • SEO

Search Engine Optimization, or SEO, is used to increase a website’s visibility by positioning it among the top results through technical and content adjustments (keywords, tags, website structure, etc.).

Today, this approach is evolving with the rise of AI-powered answer engines like ChatGPT, Gemini, or Perplexity. This has given rise to the concept of GEO (Generative Engine Optimization) or LLMO (Large Language Model Optimization): it’s no longer just about appearing on Google, but about being included in the answers generated by language models.

This means optimizing for natural language, creating authoritative content with clear structure, and maintaining a presence on sources that models consider trustworthy. Traditional SEO remains essential, but it now combines with new rules to stay visible in this new era of AI-driven search.

  • SEM

Search engine marketing, unlike SEO, refers to the same keyword writing techniques but in paid ads.

  • Copywriting

A copy is a creative and persuasive text aimed at getting the user to take a specific action (click, leave their email, buy a product, download a PDF, share content). Copywriting applies to all writing processes within a project: product descriptions, catalogs, press releases, event invitations, tweets, Instagram captions, emails, and many other types of content that require a creative approach and are intended for public view.

Artificial intelligence can help speed up the creation of copies, suggest variations based on the target audience, and enhance the clarity or impact of the message.

  • E-commerce

Online sales can be part of the business plan, but they can also serve as a marketing strategy to increase visibility for products or services in the online world and across borderless geographic areas. Today, with the support of AI, it’s possible to offer more personalized shopping experiences, automate processes, and optimize campaigns based on real-time user behavior.

  • Offline Marketing

Marketing initiatives carried out outside the digital realm—in the physical world—also strengthen the overall strategy. Events, seminars, trade shows, or in-store actions can be better coordinated when supported by AI-driven analysis, which helps identify opportunities, profile audiences, and measure results with greater accuracy.

  • Social Media Marketing: 

Lastly, and the main focus of this course, is social media marketing, which involves communication strategies specifically tailored to the most popular social networks. The message can be crafted using persuasive written copy, compelling images, videos, live streaming, contests, calls to action, among other techniques. Artificial intelligence can support this process by generating copies, identifying trends, and suggesting creative formats based on each platform and audience.