How to install the Meta Pixel on your website

Once you’ve created your Meta Pixel, you’re ready to put the Pixel code on your website. For instructions on how to do this, choose your setup option:

Manually add Pixel code to website

1. Go to Events Manager.
2. Click the Data sources icon on the left side of the page.
3. Select the Pixel you want to set up.
4. Click Continue Pixel Setup.
5. Select Meta Pixel and click Connect.
6. Select Install code manually.
7. Copy the Pixel base code.
8. Find the header of your website, or locate the header template in your CMS or web platform.
9. Paste the base code at the bottom of the header section, just above the closing head tag.
10. Click Continue.
11. Optional: Toggle on Automatic Advanced Matching and verify the customer information you want to send.
12. Click Continue.
13. Add events using the Event Setup Tool or by manually adding code to your website.
14. Event Setup Tool
15. Manual setup
16. Click Done.

Use a partner integration

1. Go to Events Manager.
2. Click the Data sources icon on the left side of the page.
3. Select the pixel you want to set up.
4. Click Continue Pixel Setup.
5. Click Use a partner.
6. Select a partner from the list.
7. Follow the onscreen setup instructions.

You can also set up your Meta Pixel on your website by going to the Partner Integrations page in Events Manager, selecting your partner and following the onscreen instructions. Learn more about the benefits of using partner integrations to set up your Meta Pixel.

If you don’t see your platform, use 1 of the other 2 ways to set up your pixel.

Email instructions

If someone else updates the code on your website, follow these steps to email them your Meta Pixel setup instructions.

1. Go to Events Manager.
2. Click the Data sources tab on the left side of the page.
3. Select the Pixel you want to set up.
4. Click Continue Pixel Setup.
5. Click Email Instructions.
6. Enter the recipient’s email address.
7. Click Send at the bottom of the page.