Global Investments in Digital Marketing

The internet opened the doors to a totally novel and unique way of doing business, with previously unimagined access.

It allowed businesses to not have to be tied to a specific place or a specific area — blurring geographic lines and enabling global access.

Social networks themselves are a direct and comfortable channel of communication between brands and users, allowing for closer and quicker communication with larger meeting spaces.

As a consequence, brands and companies set their sights on these network spaces, realizing that they could become the primary tool for meeting and attracting potential customers. Companies began to focus their marketing, communication, and commercialization efforts on digital media, leading to an increase in investment in electronic commerce channels. This continues to increase year after year.

As more people are buying online, and with more streamlined shopping experiences, investments and allocation of resources towards digital media for paid advertising must increase exponentially.

In recent years, and as a result of the pandemic, many changes in digital marketing strategies have come about, especially in companies where digital marketing initiatives had a relatively low priority in the past. Many companies have begun to use digital channels as their only sales space. Online sales are no longer a choice. They have become a necessity for companies who want to continue to grow.

• Total ad spending worldwide will grow 19.9% ​​this year, reaching $780.59 billion. We previously forecasted a 15.0% growth. That equates to $32.92 billion more in spending than initially anticipated.
• Worldwide spending on digital advertising will increase 29.1% this year. Digital ad buyers will end up shelling out $491.7 billion this year, far more than the $455.3 billion we projected in the first quarter