Comparison between digital and traditional marketing

To understand what Digital Marketing is, we must first understand what Traditional Marketing was like and how it evolved.
Initially in traditional marketing, messages are directed to the masses, that is, to a huge group of people. This type of marketing action does not allow the option of detailed segmentation.
Nowadays, with the development and growth of social networks, Digital Marketing is born, which we can define as the marketing actions and strategies carried out through digital channels and media. These actions can be related to both advertising and sales, but what differentiates them from traditional marketing is that they are performed in the digital space.

Here is a comparison between digital and traditional marketing: