The Democratization of Advertising – Knowledge Check Copy

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Question 1 of 4

1. Question
Social media has empowered businesses and small companies by…
- Expanding available advertising formats
- Enabling the segmentation of users based on interests
- Democratizing their entry into the market
- None of the above
- All of the above
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Question 2 of 4

2. Question
Advantages of advertising on social media include:
- The possibility of reaching customers outside of geographical limits
- More direct interaction with customers
- Access to detailed reports on campaign reach
- All of the above
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Question 3 of 4

3. Question
Interactive advertising allows the possibility of interaction between the user and the brand.
- True
- False
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Question 4 of 4

4. Question
On the internet, anyone can:
- Participate in collective conversation
- Share their opinion
- Produce content
- Communicate with other people
- Watch movies and shows
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