Media Planning – Knowledge Check Copy
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Question 1 of 2
1. Question
What types of media are available to companies?
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Question 2 of 2
2. Question
Match the media type with its description:
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- All web properties and network accounts that are controlled by and exclusive to the company.
- Media that is purchased by a company who pays for the service of having their content promoted, to improve their reach and move toward their objective.
- This is media that a company has access to due to actions it has carried out, which bring an audience to its content.
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Owned media
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Paid media
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Earned media
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