Connecting your brand to potential customers – Knowledge Check Copy

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• Seeks to publicize a new product that has recently been put on the market.
• Seeks to remind consumers of a product’s existence, and keep the product present in their minds.
• Seeks to vindicate a brand or product following an unfortunate event.
• Seeks to re-adapt the product or brand to a different target. An overhaul of consumers’ perception of the brand.
• Seeks to make immediate sales. Uses more aggressive persuasion tactics.