Setting Up a Campaign on Reddit Ads

Become familiar with your Ads Dashboard, how campaigns are structured on Reddit Ads, and select the optimal settings for your campaign..

Setting up a campaign on Reddit is really easy.


Here’s how Reddit campaigns work: You decide who you want your audience to be, how, where, and when you want to reach them, and how much you want to spend overall. Then, you can start building ads, reaching redditors in the wild, and measuring results from your Dashboard.


Here’s how you build a campaign on Reddit Ads:

  • Campaign: Your house, where all your ad groups and ads live
  • Ad groups: Rooms to store your ads and keep them organized for easy management and monitoring
  • Ads: Your brand’s crew, standing by to start a conversation with the right redditors