All businesses want to know that they are using their ad dollars most efficiently. That’s why today, we’re introducing campaign budget optimization to give businesses an easier way to manage their ad budgets and ensure optimal results. This tool will be rolling out to advertisers in the coming months.
Using campaign budget optimization, advertisers can set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time. Meta Advantage campaign budget is available for any campaign objective and is best suited for campaigns with multiple ad sets