Impact of Social Media

The Importance of Social Media for Sales

Nearly 50% of all social media users between 16 and 64 confirm that they use social media to seek out information related to brands. One-third agree that their main reason for using social media is to get inspired to do or buy things. This makes having a digital presence essential for companies, businesses, organizations, etc. 

This new online social channel opened up opportunities for marketing professionals to find new ways to advertise to and impact potential customers. 

Social ad tools and targeting make it possible to segment or select specific users, meaning, you can set up different audiences based on different profiles, with the ability to select based on gender, age, location, interests, and other details. Doing so allows you to deliver ads to more relevant audiences and thereby optimize your advertising budget. Any money invested can have a clear purpose.  

Having a social media presence also gives brands the chance to tell their story and build their reputation online — in other words, earn a spot in the minds of consumers.

The Impact of Social Media on Social Issues

The power of social media is not limited to the world of marketing and sales. Social media platforms are powerful tools that can generate change in people’s behavior. 

In recent years, we’ve seen firsthand how social media has affected other aspects of human life. Social media movements have sparked new conversations around several social justice issues. For example, the issue of racial inequality and the #BlackLivesMatter and #StopAsianHate movements. 

These are just a few examples of how social media can have a direct impact on social problems in general. 

It’s important to understand the power of persuasion and communication that social media makes possible, to use these platforms in a way that not only serves a company or business but also the population as a whole. 

Thinking consciously about what you communicate and how you use social media to do it will make you more valuable as a professional in tune with the world you live in.