Segmentation

Reach the right people at the right time with Twitter’s targeting tools

People on Twitter drive what’s happening in the world. Our platform shows people relevant ads based on how likely they are to engage with the ad and the brand’s goals. Further hone in on your audience by using our powerful targeting tools to get your brand and message in front of the right people, when they’re most receptive.

From our exclusive conversation and event targeting capabilities to remarketing campaigns and more, we’ll help you connect with the people that matter the most to your business. Explore all of our offerings below and remember, you can use some, none, or all of the options from each section. Don’t forget to experiment with different targeting approaches to find your best fit.

Demographic Targeting

Reach people based on demographics such as age & gender. You can also reach users on a specific device, carrier, or on new devices based on when they installed the Twitter app.

Event Targeting

Event targeting reaches people interested in global or regional events. With the Event Calendar, discover and plan for all the right opportunities to engage your audience at scale. Surface hundreds of events by date, geo, and category: Sport, Music and Entertainment, Holidays, Conferences and others.

Interest Targeting

Reach users based on the topics they connect with and the accounts they follow. Reach Twitter users interested in a variety of 350+ pre-set Interests across 25 categories. Interest signals include who a user is following and the content of Tweets they engage with.

Conversation Targeting

Target real-time conversation around your brand or relevant topics and drive higher SOV across Twitter — instantly. Reach audiences based on the content of the everyday conversations they are taking part in across 25+ available categories and 10,000+ topics.

Follower’s Look-alike

Target users with interests similar to another account’s followers. For example, if you enter @Twitter, we will look at @Twitter’s followers, and find people with the same sets of interests. These users may or may not be followers of @Twitter.

Followers of @BrandHandle

Allows you to add the followers of your @handle to the targeted audience.

Keyword + Emoji Targeting

Reach relevant users that search, mention or engage with specific keywords or emojis.

Tweet Engager

Target users who have seen or engaged with organic Tweets and promoted Tweets from your specific campaigns.

Tailored Audience

Retarget both on Twitter and on the Twitter Audience Platform. Create Audiences from
Multiple Source:

  • Email
  • Twitter ID
  • Mobile Ad ID
  • Mobile Phone Number
  • Website Visitors

Audience Expansion Targeting

Expand your reach using look-alike audiences across your selected Audience features (excludes demographic targeting).