Final activity – Introduction to Digital Marketing

For the first time, BMW is introducing an electric car with sustainability as its premium product. 

Although the revenue stream is considered solely based on the sale of units of the vehicle, for the first time the automotive company has set its sights on young couples who may or may not wish to possess their own vehicle, thereby broadening revenue possibilities to include car rentals as well as sales. 

Obviously, car rental companies and ride-share providers play an important role. Additionally, we can see the role that new global trends and market and industry forces are playing. 

Taking into account the internal and external factors that affect the business allows us to develop an idea of the best way to make the product work well across all sections of the canvas. Keeping in mind the specifics of the audience we are targeting and their consumption habits, economic variations in terms of the market and environment could redirect consumer needs toward more sustainable products. And this is how we build a much more valuable relationship with our target audience.

Thinking along these lines, create your own canvas designed around a campaign for this new car and its target audience. Base your decisions on what you learned in this unit’s reading. 

We recommend making the canvas, and then answering the following questions to check how solid your canvas is.