Course Objectives and Other Basics

What will you learn in this course? 

You will gain insights into the core concepts of digital marketing, from foundational basics to practical applications – gaining competency in everything from professional terminology to a hands-on approach allowing you to implement various digital marketing strategies effectively.

You will receive up-to-date information about the digital landscape, to help develop an understanding of the scope of advertising platforms in today’s world. You will learn about how digital media is consumed, and its impact on society, individuals, brands, and companies.

• You will learn the step-by-step approach to marketing strategy
• You will be able to make informed decisions about the audience you wish to impact with your marketing efforts. To segment and target this audience by constructing a clear profile of who to direct advertising at to achieve optimum results.
• You will get the knowledge and skills necessary for executing a campaign in advertising platforms, including X, LinkedIn, Snapchat, TikTok, and Meta. 
• You will have the option to earn badges on the various platforms and add them to your resume.
• You will have access to tips and tools for your first job interview in the field, and guidance on how to build a successful CV/resume on LinkedIn to help you catch the attention of recruiters.

By earning this certification, you will be taking your first steps into the world of digital marketing, acquiring specific and valuable skills and competencies.

All of the content necessary for completing the certification can be accessed via the learning platform. It includes a variety of audio, visual, graphic, and text formats.

The structure of the course is intended to be followed sequentially. Each unit is strategically designed to build upon the knowledge and skills acquired in the previous one.