Reddit Ad Unit Specifications

Review the list of specs available for Takeover and Auction ads  to help you design the best creative content.

There are a couple different ways to get your brand in front of Reddit users. Each has different pros, and each has different post types and ad specs associated with it. Choose your own adventure, and size it up:

• Takeover ad: Take over a Category, the Front Page, Trending, or Reddit (Front Page and Trending combined); First View so they’ll see your brand before all other brands.
  • Reserved CPM. Contact our managed services team to discuss.
• Ad Auction: Reach redditors through promoted post, dropped into a Feed or a Conversation
  • CPM, CPC, and CPV — self-serve through Ads Dashboard