Retargeting options

Retargeting enables you to reengage people who didn’t convert after their first engagement with your website or mobile app. If you’ve implemented Facebook pixel or SDK to capture events, you can use your Custom Audience to do this. Retargeting takes into account the people who have previously engaged with your website or mobile app and displays your retargeted ads to them as they engage with other websites or mobile apps. If you’ve uploaded your CRM information, you can create Custom Audiences from offline activity. You can use that Offline Event information to retarget customers, or exclude customers who recently made purchases offline in order to find new customers.