1. The Facebook pixel or SDK:
Dynamic ads work best if there’s a strong feedback loop between your online product catalogue and your ads. Install the Facebook Pixel on your site to get started. You can also increase app installs by showing relevant ads that drive directly to download – for this, you’ll need to install the Facebook SDK.
2. A Business Manager account:
Because dynamic ads work at a larger scale than most ads, you’ll need a Business Manager account.
3. A product catalog:
Finally, create and upload a product catalog to Business Manager so that you can start showing the perfect products to each person. If your website is powered by one of our partners such as Shopify, Magento or BigCommerce, you can skip this step and automatically set up dynamic ads for your business.
